Dr. Rapaille is an accomplished author, having published 14 books with topics ranging from Psychology to Marketing, passing through Sociology and Cultural anthropology.


    Move Up

    Move UP is a nonfiction book written by Dr. Clotaire Rapaille and  in 2013 that explains upward social mobility from a biological and cultural perspective, and how societies and nations create adequate environments for maintaining the bio-logical (a term they use referring to being logical about our biology) requirements of the human specie.


    The book is based on the latest research in biology, evolutionary psychology, behavioral economics, neuroscience and anthropology.

  • In this book, the authors propose a new paradigm for understanding human needs and wants, contrasting Maslow’s Pyramid of Needs with the Four S’s: Survival, Sex, Security, and Success.

    These four S’s express man’s needs and wants whereby it is not necessary for one to be satisfied in order for the other to exist.

    The Four S’s carry equal importance. Based on these Four S’s and the move up culture codes, the authors developed the R2 Mobility Index.

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  • The Cultural Code

    Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.

    In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies.

    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

  • Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture.

    These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives.

    What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do.

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    Move UP

    Taurus, January 28, 2014, in Spanish

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    Culture Code

    Broadway Books, New York 2006, in English

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    Seven Secrets of Marketing in a Multi-Cultural World

    Tuxedo Productions, New York 2004 in English

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    Social Cancer (the code for Terrorism)

    Tuxedo Productions, New York 2003, in English

  • La Communication Créatrice

    Editions Dialogues, Paris, 1976, in French

  • La Relation Creatrice

    Editions Universitaires, Paris, 1973, in French

  • La Relazione Créatrice

    Cittadella Editrice,1975, in Italian

  • Laing

    Editions Universitaires, Paris, 1972 in French

  • Le Trouple

    Editions Menges, Paris, 1980, in French

  • Je T’aime, Je Ne T’aime Pas

    With Michele C. Barzach, Minister of Health in the Government of Jacques Chirac, Editions Universitaires, Paris, 1974 in French

  • Si Vous Ecoutiez Vos Enfants

    Editions Menges, Paris, 1978, in French

  • Escuchelo: Es Su Hijo

    Pomaire, Colección Libre, Barcelona 1981, in Spanish

  • Comprendre Ses Parents Et Ses Grands Parents

    Marabout, Paris, 1982 in French

  • Versteh’ Deine Eltern

    Bucher, Munich, 1984, in German

  • Analyse des Pratiques Medicales et des Croyances Liées a la Maladie et aux Soins Dans Quinze Communautes Cicaraguayennes

    Thesis Paris, Sorbonne, 1969 (220 pages) in French

  • Wisdom Of Madness

    Thomas Jefferson State College, Michigan State University, manuscript, 1975, in English


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