Founded by Dr. G. Clotaire Rapaille, Archetype Discoveries Worldwide has been successfully guiding its clients’ interests in Marketing, Brand Positioning, Advertising, and Product Development since 1976.
Archetype Discoveries Worldwide specializes in archetypal marketing discoveries and has discovered codes for over half of the world’s Fortune 100 companies.
In contrast to traditional marketing research firms, our methodology draws on disciplines such as biology, cultural anthropology, social psychology, psychoanalysis and psychiatry to discover the hidden cultural forces that pre-organize the way people behave toward a product, service or concept.
Our cross-cultural team speaks 12 languages and operates across the globe, providing our clients with culturally relevant solutions to their business needs.
ADW has presence in the following cities: Palm Beach, New York City, Paris, Rio de Janeiro, Singapore, Brussels, Hong Kong, Istanbul, London, Mexico City, Milan, Seoul and St. Petersburg.
Our goal is to discover your consumer’s unarticulated and unaddressed needs and to create the best tools to resonate with their emotional unconscious.